Article marketing is one of the most effective marketing strategies you can use to market online. At the time this is being written, article content accounts for over 40% of search engine results. This form of marketing can and will create massive traffic back to your website, but you must know what you are doing. This article was written to show you the way. I will begin under the assumption that you have already identified your target market and have performed keyword research to determine what your market is searching for.
Almost every article directory you submit your articles to will require you to include a title, summary, body, keyword section and resource/ signature box. I will explain what is required for each and how you can best optimize your articles.
Title Section – The purpose of this section is to draw your reader in. The title will be the deciding factor whether the searcher wants to read your article or if they move on to the next article. The title section is also used by search engines to index their article search results. It is important to include the keyword phrase you are targeting in the title and if you can, place the keyword phrase in the front. Ensure that your title is related to your article content and that it gets the attention of the searcher. You may want to study some copy writing books to assist you with creating persuasive and influential articles.
Article Summary – The purpose of the article summary section is to consolidate the article into a few sentences and recap what the entire article was about. You will need to include the most relevant parts of the article. Essentially, you are feeding off the title and giving the searcher the information they need to either want to read the article or to move on to the next.
Article Body – The purpose of the article body section is to provide your reader with valuable information. Your reader is reading your article with the intention of getting a question answered or finding a solution to a problem. You must give them this answer or solution. Include your keyword phrase 3-5 times in the article body. Make your word count a minimum of 500 words. Most article directories will not accept articles below 500 words, plus anything below 500 words will not allow you to include all of the required information. Set up your article body in this order: introduction, 3-5 paragraphs of content, conclusion, call to action.
Keyword Section – This is where you will list the keyword phrase you are targeting, as well as other related keywords and phrases. Be mindful of the keyword limit the article directory enforces. The keyword limit will differ from directory to directory.
Resource/Signature Box – This is the most important part of your article if you want your reader to take action. This is the section where you will be able to list your website. Make sure that your resource/signature box naturally picks up where the article left off. Do not try and sound like some cheezy infomercial. For example a resource box could look something like this:
“Joey Fratantoni is a professional article marketer. For more great information on article marketing go to xyz.com”
This example is totally generic, but you get the idea.
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Don’t Know What To Write About?
Article marketing is so powerful because you are not limited to what you can write about. Plus, you can used personal branding based upon your own established credibility and own unique writing style. Some different types of articles you can write include:
- -how-to articles
- -articles that provide solutions to problems
- -articles that provide answers to questions
- -a debate
- -a public issue
- -anything you want
What Article Directories Should You Submit To?
There are literally hundreds of article directories, but not all get ranked the same in the search engines. Here is a list of free article directories that get thousands of visitors daily from search engines rankings and can get traffic to your website if you follow the above guidelines:
- -EzineArticles.com
- -GoArticles.com
- -ArticlesBase.com
- -ArticleDashboard.com
- -ArticleSphere.com
- -ArticleGold.com
Well my friend, that is really all there is to article marketing. In order for article marketing to be the most effective you absolutely must follow the guidelines and be very consistent. Do not stray from your target market and always give the people what they want. The better you are at doing this the more credibility and authority you will establish in your own respective field.
If you have not done so already, make sure that you fill out the form at the top of my blog to access my free “Traffic To Profits” 7-day video series. Article marketing is a major component of this video series and will get massive targeted traffic back to your website if you use it.
To Your Success,
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