By definition:
Attraction – (1) attracting or being attracted,
(2) person or thing that attracts, physics the
force by which bodies attract or approach each other
Marketing – (1) selling or buying in a market,
(2) activity or process involving research, promotion,
sales and distribution of a product or service
So if you combine the two definitions what do you think it means?
Give up?
Okay I’ll tell you. Attraction marketing simply put, is the
process of marketing either you, a product or service in such
a way that it becomes attractive to the buyer or customer.
Just think for a second about how many times per day we are
bombarded with advertisements. You see them in the newspaper,
magazine, television, on buses, airplanes, restaurants, bathrooms,
billboards, radio and the internet. There are plenty of others,
but you get the point.
Now imagine, if you will, being able to cut through all of that
advertising noise and getting you, your product or service to
stand out from the competition. Imagine having people being
attracted to you, your business and what you have to say.
Imagine being able to send a message that was so powerful, that
your customers are running to you to buy. Well that is attraction
marketing. It is a concept that has existed for years and just now
is starting to take the internet by storm as well as the network
marketing industry. It is more difficult to do it on the internet
because the medium of communication is only a computer.
Compare that to talking to someone face to face.
However, this gap has now been somewhat bridged using videos
and social networking sites to communicate. These sites enable
users to elicit responses from other users in record time. They
also allow the users to communicate with people no matter what
location they may reside.
As you can see this becomes very powerful when you combine
the concept of attraction marketing in videos sites and social
networking sites when it comes to marketing products or services
online. The main idea that I am attempting to convey here is
not only attraction marketing, but using the concept to market
yourself. You see, by doing this you are not only selling branded
products or services, but you are also using personal branding.
Also by you using the concept of attraction marketing you are
almost guaranteed to never “sell” to someone again. You position
yourself in a way that your prospects are already sold and want
to buy. You are bringing people to you almost magnetically.
Pretty cool stuff.
Yours In Success,
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