Welcome My Friends! Here You Will Learn About The Elements Of An Effective Landing Page And How To Create One For Your Home Business…
First and foremost…
Why Do You Need A Landing Page?
More than likely you are here because you are a distributor/ representative in a network marketing industry and want to market your business using the internet. Well in order to have a successful business you need leads. These leads will be generated through your marketing efforts using the internet. The critical component you need to generate leads is called a landing page. Landing pages have many different aliases including squeeze pages, gateway pages, splash pages, lead capture pages and capture pages. No matter what you call this page it has only one function. This function is to obtain the contact information of your visitors which then turn into leads, customers, prospects and eventually sign-ups. The landing page is the first part to your marketing funnel. If you have a high-converting marketing funnel you can sponsor new people into your business on complete auto-pilot. This is something we’ll discuss in a later post.
The Elements Of An Effective Landing Page
Landing pages come in all different colors, shapes, sizes and languages. The most crucial elements you need for your landing page include a headline, sub headline (optional), benefits and a call-to-action. I say that the sub headline is optional because in most cases it is not absolutely necessary. Let’s talk about the importance of each element.
Headline – The headline is indeed number one because it is the most valuable element. The headline is the part of your landing page that determines whether your visitor wants to continue reading. It is imperative that your headline is compelling and captivates your reader.
Sub Headline – Again this element is optional. The role of the sub headline is entice the reader to continue to read and usually will stem off a major point made in the headline.
Benefits – What benefits will the visitor receive by taking action? This is the question you must ask yourself. Essentially your landing page will focus on the problems your visitor has and offer a solution. For example, network marketers want to learn how to generate MLM leads online. This is the problem. I offer the solution of showing them how to generate leads online through various training and content videos.
Call-To-Action – This is the element of your landing page, usually towards the bottom, below everything else, that tells the person what to do next. You have stated the problem they may be dealing with and have proposed a solution with your benefits, it is now time to direct them where to go or what to do next. This usually includes having your visitor fill out a web form that is linked to your auto responder. ( service that manages your leads and subscribed contacts) You may also have them click a link to go somewhere else.
How Do You Create A Landing Page?
Typically, to ensure full customization and personalize your page how you want, you would be required to use some kind of HTML editing software like Macromedia Dreamweaver or Microsoft FrontPage/ Expression Web. If you are not technically savvy like most people you can use programs to help you with this, however, these will cost money. My recommendation to anyone who is serious about building their business is to go and learn some basic HTML so you can create your own. This is up to you though. If you don’t want to do it yourself you can build customizable landing pages at Lead Page Generator. Another option you have to is plug into a system that already has landing pages available for you to use and are fully customizable. This way you don’t have to bother with all the technical stuff.
What To Do Next?
Below you will see an image of a video presentation I have prepared for you. In this video you will get a chance to look over my shoulder as I cover the elements in more detail. You will also have a chance to use the exact same system I use to have your own full customizable and personalize landing pages that convert as high as 18.4% for me and allow me to generate 25-50+ leads per day for my personal business. See you on the other side.
Yours In Success,
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