Just so you understand how powerful video marketing actually is let’s start this out with some quick facts and stats.
1. YouTube is the #4 most visited website in the world at the time this article is being written.
2. The average YouTube visitor spends approximately 14-16 minutes on the website.
3. 52% of search results on Google are video sharing websites.
This list could go on and on, but I think you get the picture. Video is allowing people to connect with others more easily than ever. You can no longer just hide behind a website. The marketers (including YOU) who take advantage of using videos in their campaigns will reap a large reward. Relationship and rapport building doesn’t just have to take place in person anymore.
A Step By Step Video Marketing Strategy
Assuming that you already have a video camera or software to record video, here are some steps to follow before you begin recording.
1. Define Your Target Audience – There is nothing worse than blind marketing. The more focused your target market is, the better results you will produce.
2. Define Your Message – What exactly are you trying to convey to your viewers? Figure this out and ensure that you are giving your viewers EXACTLY what they want.
3. Follow The Elements Of Recording – Make sure that you have adequate lighting, a clean and organized background and that you are looking presentable. You don’t necessarily have to wear a suit, but look clean and sharp.
4. Be Unique And Authentic – The more unique you can be the more you will get noticed. Some of the most viewed videos that have went viral (seen millions of times) have been nearly outrageous and done something very unique. It will be a refreshing experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos. (i.e. If you make people laugh, then let it be shown when you are on video. People will notice.)
After you have produced your video and it has been edited with video-editing software you are now ready to promote your video. The following steps will cover how and where to market your content.
1. Upload Your Video To Video Sharing Websites – Some of the most popular video sharing websites I would recommend to create accounts with are YouTube, Metacafe, Viddler, Yahoo, Vimeo and Veoh. A free tool that you can use to make this process more automated is TubeMogul.com. Here you will be able to upload a video and have it submitted to multiple websites all at once.
2. Include Your Video On Your Blog Or Website – To increase your video’s exposure I would recommend placing your video on your blog and website. The more places your video resides the more it will be seen.
3. Optimize Your Video – Determine who your target audience is and word your title and tags/keywords accordingly. It would be senseless to make a video about selling vitamins and your video title has nothing to do with your video content.
4. Sent Your Video Out To Your List – If you have a decent sized subscriber list and the video can be beneficial for your list, be sure to send it out. This will also help to sustain the relationship you have with your subscribers.
Some Additional Considerations To Help With Your Video Marketing Strategy:
1. Constantly Brand Yourself – In a new world of information and building relationships across the globe, it is more important than ever to brand yourself and your business.
2. Go The Extra Mile – Determine what will separate you from your competition and capitalize on it. Find new ways for you to accommodate your customers and always fulfill their needs.
Well my friends that concludes this blog post. Here you have found some basic information and recommendations that can help you with your video marketing strategy. To take this a step further I have prepared a free 7-day video training series that will show you how to set up your own blog and drive targeted traffic to it every single day using videos and a few other marketing strategies. Currently I am able to get over 1,000 unique visitors to my websites through what I teach and what you are about to learn. This type of training cannot be found anywhere else and if you use it correctly, you can have some massive success online. Click the button below to access your free training now.
Yours In Success,
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